Project Background
GreenCoin is a cryptocurrency application that rewards users for doing good in the environment with cryptocurrency. It lacked strong branding and organization, which made it incredibly hard to use. We created an entirely new brand identity, including a design system. We then applied that to the website and application to make navigating them easier.
New Branding
We started with the new branding. We chose muted greens for the colors to make the experience as stress free as possible, while the yellow represents the value of currency.We then created a wordmark and a logo, which are available using a number of color combinations depending on the usage. The branding was then also extended to custom icons for the application and website.
Social Media Advertisements
Social media advertisements will guide users to the website to learn more about the company & application itself.
Website & Application
The website will inform users of what GreenCoin is and will provide download/installation instructions for the mobile application.
Starter Pack
Once a user creates their profile, they will be sent a started pack in order to help them start earning rewards, which includes branded items such as buttons, a t-shirt, a reusable water bottle, and a card explaining what to do.
